Those are not my words but the words from an infographic by INC. and Oracle based on their recent study of “What’s Keeping America’s Small and Medium Business Owners Awake at Night”.
Sales uncertainty came in right on the heels of talent, hiring, and retention as the top worries of American business leaders.
A whopping 48% of those surveyed reported that they were either “extremely” or “very” worried about maximizing sales channels.
In a previous blog titled “Are Your Sales Tactics Pissing People Off” I covered what I believe to be the driving factor behind this “worry” or “distress”. The traditional approach to capturing and defending market share just doesn’t work as well as it used to.
Buyers have changed, yet the way most companies sell to them hasn’t kept pace.
Are you waking up in the middle of the night worrying about things like missed sales projections or similar problems?
Perhaps it is time to examine your sales process and ask yourself "how much would I enjoy being sold by someone using our company's current sales approach"?