If you ask a room full of people to stand up if they love cold calling, I’m guessing no one will jump to their feet excitedly and shout, “I do!”
I like to say the only people who claim to love cold calling are sales managers and people that don’t actually have to do it. And it’s no wonder. Successful cold calling usually sits at below a 10% success rate, which means the other 90% of a sales rep’s "cold calling" day is filled with failure and rejection. That being said, cold calling is still an essential part of the prospecting strategy at many firms, and can be highly effective when done correctly. Here are two cold calling power strategies that will help maximize your chances for success.