The goal of networking is to create and develop relationships for mutual gain.
Occasionally, you meet someone who might be a potential customer for your product or service. You might exchange business cards and then head off to your next conversation… or the refreshment table.
Use LinkedIn to connect with people in a targeted way to add value to others, share insights, and build out your network with prospects in only 20 minutes a day.
It’s not just about delivering a "commercial" or swapping leads. It’s about establishing and nurturing relationships—relationships with people who either need your product or service…or can introduce you to people who do.
Sandler trains people to identify their ideal target market and how to identify and build ideal (and mutually beneficial) relationships with people who can help them fill their pipelines with qualified referrals.
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Author and Sandler trainer John Rosso discusses his latest book, Prospect The Sandler Way. The book shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the Sandler Selling System methodology. This book includes strategies on 21st century topics like conducting effective online pre-call research and using LinkedIn to network and generate referrals.
